I’m Thomas Bruein, brand strategist and creator of the Brand RoadmapSM
In 2003 I founded Sharp Content, the San Francisco-based copywriting firm focused on service industries.
I got started crafting incentive programs for business clients who needed to see a behavior shift in their employees and customers. That’s how I discovered I had a talent for creating persuasive messages that get stellar results.
Understanding human motivation is also why I’ve devoured over 1,000 books and programs on marketing, business, psychology and copywriting. I’m even trained as a Certified Clinical Hypnotherapist. (No, I can’t guarantee to put your prospects in a trance. Let’s just say they’ll develop a sudden urge to buy from you.)
Persuasion, not Manipulation
The hype I observe in the copywriting industry still irritates me. If you’re as tired as I am of marketing filled with hyperbole, we’ll be a good fit.
I focus on true persuasion. That means finding and then managing the tension¹ that already exists in the reader. That’s why I always seek first to understand the needs and motivations of your audience before writing a single word.
It took years, but I formulated my approach and distilled it into the Brand RoadmapSM method. It helps pinpoint what your customer wants and needs most. Specifically, it reveals why people are motivated to buy from YOU.
I call this unique quality your Dramatic Difference. I infuse it into a clear concise message, slogan, and company story that shapes all your marketing efforts.
Every piece that goes out the door is my own work — not something produced by a junior copywriter for me to review. I don’t know any other way to deliver the powerful content my clients seek.
¹ I owe this insight on managing “tension” to my good client T Falcon Napier at The Institute for Productive Tension (the company name which I coined for them during our rebranding process).