The Brand RoadmapSM reveals your company’s most appealing characteristics. But how do you make those central to your brand so that people line up to do business with you?
Know WHY Your Customers Buy
I’m Thomas Bruein and I created the Brand RoadmapSM method to ensure my copywriting clients would always lead with a compelling message that gets results.
The Brand Roadmap is how I discover the REAL reason why customers buy from you.
Not just why they need what you’re selling.
Why do they buy it from YOU?
That special something that keeps them coming back.
…that outpaces your competition.
…and makes your business unforgettable.
I call it your Dramatic Difference.
Only you have it.
Only you can promise it.
And interviews with you and your customers are the secret to discover it.
Why It Works
The Brand Roadmap reveals the core attributes of your business that are most important to your customers.
This ensures your Brand Promise satisfies the primary emotional needs of a buyer. Otherwise, your first impression on readers is wasted touting features or process rather than the outcomes that customers are really after.
The challenge, shared by ALL business owners and marketers, is simply being too close to your own business to step back and formulate a compelling message – unless you have a little guidance.
That guidance is my specialty, and it’s why I conduct interviews with you and your customers.
Why Interviews?
Not only does my interview method make the process easier on you, it taps the insights you already know about your industry and customers (but may struggle to express).
Plus, it’s faster and gets better results than trying to formulate your own brand message.
Why? Because the golden nuggets hiding beneath the surface of your brand shine brightest in the sunlight of a conversation. It’s nearly impossible to find them by the dim glow of a late-night computer screen as you torture yourself to find the “right” words.
Think of me as the moderator between you (the knowledge source) and your audience (who start out curious but confused).
I make sure we answer all those questions floating above your reader’s head as they scan your offer. When a prospect harbors lingering doubts, they’re not likely to engage with you.
A confused mind always says “No.”
Don’t let that be YOUR prospects.